reduce your online marketing charge!
A business thrives on the success of its sales and marketing departments. With a full operational marketing and sales department a company generally brings in a substantial amount of profit and also is able to expand and grow on their healthy sales base. When an executive looks at this arrangement from the top down he will see that there is an extreme amount of money that is being spent on the marketing and sales department but that this department is also the one that brings in the most money for the company. It would make sense to try and reduce the costs of this department in an effort to increase overall profit. This can be done through a few simple ways, as long as the marketing and sales department is not hindered from doing their best work.
The first way to decrease the expenses of a marketing and sales department is to change the marketing mediums that your department uses. This radical change in the crm approach of your company will lead to reduce costs. There are an entire industry now related specifically to social media marketing. The beauty of this type of marketing is that marketing through social media does not cost anything. It is free to become a member of social media platform and it it relatively free, other than man hours, to create the social media experience for your customers. The more customers that you are able to reach through your social media platforms the more successful you will be and the less money you will spend out of your marketing budget. There are even ways to make money through your social media efforts if you are willing to place advertising on your sites. This might resemble competition but as long as the ads are not for competing products then you have a win win scenario.
Another very easy change that you can make to your sales department and your overall crm to save a lot of money would be to have them make all of their sales via phone or video conferencing rather than driving to make in person sales. The days of the face to face sales meeting are dead. People simply do not want to sit around and be lectured about a product. Rather, they want to be confronted with the offer, given the opportunity to purchase, and then left alone to make their decision. By phone calls and video conferencing your sales people can simulate this face to face contact and still save you a lot of money.